One or two thoughts on how amusement equipment can improve the rate of return?

One or two thoughts on how amusement equipment can improve the rate of return?

2018-08-13 10:49:4667

In today's society, amusement equipment is blooming everywhere in various playgrounds. Whether it is parks, scenic spots, or shopping malls, there are playgrounds. There are many businesses operating snack bars and amusement equipment. The scene is very hot, and there are many tourists and people passing by, but most of them are one-time consumption, and there are few repeat customers. So, how to increase the rate of return? The analysis believes that it will be much better to turn these individual customers and fans into members and implement membership marketing. Recruiting new members, enhancing customer loyalty, and mining customer value will have good marketing effects. In fact, all the merchants in the amusement park can gather together to set up a membership card system. One-card usage is one of the most popular membership marketing methods. In addition, the stored value activities of member recharge and recharge can help merchants to accumulate funds, and use some reward mechanisms, such as gift points, electronic coupons, etc., to attract members/customers to recharge and recharge activities. Membership marketing can help merchants accumulate capital pools for future store operations, marketing and market development related activities. Membership marketing can also analyze customer needs, tap the value of members, and activate sleeping customers for businesses... Because each customer has different personalities, needs, interests, and hobbies, which leads to members' spending power and habits. Same. Membership marketing will also classify and manage the entry of member data and set labels, enhance the interaction and communication between stores and members through various value-added services and membership rights, and strengthen the store’s service to members by improving the quality of service to members. viscosity. Today is the era of Internet + and win-win cooperation, and the same is true for all walks of life, and amusement parks are no exception. The role of membership marketing is to allow merchants to manage customers through the technology of the Internet, creating online and offline integration. The O2O affiliate marketing platform.