Online promotion routines for children's amusement parks
Online promotion routines for children's amusement parks
2019-05-05 66 times
The Internet, especially the mobile network, has completely changed people's way of life and even changed their thinking concepts. Whether it is the real economy or the virtual economy, the operation of various industries such as publicity and marketing, communication, payment and transfer, and after-sales service is closely related to the network. Of course, the indoor amusement equipment industry is no exception. Its Internet behaviors mainly include the following: Group purchase ' 'Stimulate' consumption group buying, as an emerging consumption method, has swept the country in just a few years. It is difficult to find areas that are not 'grouped' in terms of food, clothing, housing and transportation. Group buying means there are discounts, making consumers feel 'profitable' and 'stimulating' consumption. Therefore, it is not surprising that indoor children's parks implement group purchases. Whether there are group purchases in children's parks is an important criterion for consumers to choose or not. Group purchases of children's parks have become a common phenomenon. WeChat 'Precision' Marketing Generally speaking, children's play equipment for children is aimed at children around 0-12 years old, and it is estimated that parents are about 25-35 years old. Although children are our experience customers, parents are the main body guiding their consumption. How to make these parents born in the 1980s understand and identify with children's amusement parks requires us to have a deep understanding of them and do what they like. Operators need to analyze their consumption habits, hobbies, communication methods, etc. to make customers feel humanized, warm and caring. The 'strength' of the official website shows that some well-known children's playground franchise brands will build their official websites, so that interested franchisees and investors can better understand their brands and related services. The official website is a formal and legal window to release information on behalf of the enterprise, and the relevant information released from the official website is authentic and authoritative. Therefore, the official website can enhance the reputation of the children's park, show the strength of the park, and make parents more trustworthy! Online advertising, promotion experts
Online advertising of indoor amusement equipment refers to the promotion on some well-known websites, post bars, soft article websites, social forums, Weibo and other media, such as publishing popular content, park dynamics, etc., to expand the influence of children's parks effect of force. In addition, regularly sending emails to customers is also a good method of network promotion.
