What are the problems with the amusement park operation
by：Jinma Rides 2021-08-16
What are the problems in the operation of playgrounds? Competitiveness of peers is also increasing. Merchants do not have a new concept of business model, so they will not be competitive in their peers, causing the amusement park to go up and down. There will be problems of one kind or another in the amusement park business process. Only by finding the root cause of the problem and solving it can we gain a foothold in the industry and keep the amusement park on the right track. 1. Unreasonable area expansion. During the development of the amusement park, the operators simply want to expand the building area in the park to enhance their corporate image, which will lead to a stable development. However, in the operation mode of the amusement park, the merchants have expanded the area of u200bu200bthe amusement park, and the operators have not changed much in the business model. Once the area of u200bu200bthe amusement park is expanded, it does not match your planning and layout, resulting in a lot of wasted area. Therefore, there is no obvious advantage in the competitiveness of peers, and it is still standing still. Therefore, while expanding the area, we must make full use of every inch of land, carry out a reasonable layout, and give full play to the available space. This is an expansion, and vice versa. 2 Lack of competitive differentiation According to the current status of amusement parks, the basic business model is a 'silly play' model. Can not drink significantly reflects the local culture. And foreign 'Disney amusement parks' are familiar to everyone. The reason why companies ranked high in the industry like this can become in the industry obviously reflects the regional culture and creates their own theme, which makes the public feel that Different. It can be seen that forming a link relationship with one’s own local culture is the key to improving one’s degree, and allowing adults and children to feel familiar and familiar during the amusement process. This difference will become a real and competitive playground in the competition. Competitors are separated so that competitors cannot catch up. 3. Lack of customer adhesion Member marketing is a good way to improve customer adhesion, but due to the limited grasp of member management methods, a good membership management system cannot be formed. The member management system of Zhiluo Amusement Park is a member software specially developed for the management of amusement members. A good member management system is inseparable from the assistance of the member system. The first is the system's record of member information, helping operators to better classify consumers. Divide according to the major differences of each member, so as to better approach consumers' consumption goals, thereby increasing turnover. The member management system is equivalent to the member information database of the operator. The problems encountered in the operation of the amusement park are not limited to these three points. The operators can find the problems according to the actual situation of their own enterprises, find the root of the problems, and carry out reasonable solutions, so that the park can develop smoothly.