What are the four business strategies of children's amusement equipment?

What are the four business strategies of children's amusement equipment?

2018-11-19 08:48:1757

What are the four business strategies of children's amusement equipment? In recent years, children's amusement equipment has developed very strongly, but there is also a lot of knowledge in operation. It is not necessary to just buy the equipment. For operators, some necessary business strategies are also unavoidable. 1. The festival activities should be timely. Festive promotions are often used in department stores, large shopping malls or large shopping malls. Children's amusement parks can also be cited in marketing, because festivals are the best time for family outings. When planning festival promotions, we need to plan unique festival and garden activities according to different festivals. It is worth mentioning that various Western festivals such as Christmas, Valentine's Day, Halloween, etc. are more and more used in the event planning of theme parks, and bring more crowds to this business atmosphere, which should be paid attention to. 2. Publicity activities are indispensable. Advertising is the first link of marketing promotion. Almost all children's amusement parks will make an overall publicity plan every year, and have a corresponding advertising investment budget. Advertising, including the shooting of themed image commercials, TV commercials, newspaper advertisements, radio advertisements, magazine advertisements, TV subtitle advertisements, electronic billboard advertisements, bus advertisements and online advertisements. In the annual advertising plan, it is necessary to make the most effective combination and use of various advertising forms, and evaluate and analyze the benefits of advertising as the basis for the adjustment of the advertising plan for the next year. 3. Discount promotions in off-season. The discount promotion strategy for tickets in the off-season can effectively alleviate the situation of reduced turnover in the off-season. The leisure industry, especially the amusement park-type industry, is affected by weather and seasonal climate, and there are obvious off-peak seasons. When the passenger flow is low and the equipment utilization rate is not high, the children's amusement park can implement a strategy of discounting tickets to attract tourists. Tourists are attracted to theme parks because of discounted tickets, but their spending on dining, entertainment or purchasing tourist goods will not necessarily decrease. This is also another marketing strategy to stimulate tourists' desire to consume. The four major business strategies 4. Member points should be promoted. At present, the trend of leisure and vacation tourism is growing day by day. Relevant enterprises and travel companies have begun to issue travel discount cards. Even some children's amusement parks or leisure industries issue their own membership cards. These discount cards or membership cards are not only an intangible currency circulating in the market, but also a promotional medium for marketing and promoting the company's products. The issuance of discount cards or membership cards must allow cardholders or consumers to feel value for money.