How to do marketing promotion for indoor amusement equipment children's park?
How to do marketing promotion for indoor amusement equipment children's park?
2018-08-24 16:35:09100
How to do marketing promotion for indoor amusement equipment children's park? The amusement equipment of indoor children's parks is popular with many investors. With the continuous increase of indoor children's playgrounds, homogenization is an unavoidable problem. The so-called times are changing. With the increasing competition in the industry, independent innovation is particularly important. A friend recently asked: How to do the marketing and promotion of indoor children's playground? Today, Zhongyu Amusement Children's Park manufacturers teach you a few practical methods from the following two aspects. Indoor children's playground 1. Details bind parents In fact, the children's playground is not a business for children, but a business for adults. If this is not understood, the business will not be too ideal. (1) Free for adults, higher income Not only do business for children, but also for adults. Provide a place for adults to rest, so that both adults and children can enjoy high-quality services in the park. (2) Post disinfection notices to drive the flow of people and children’s resistance is low. Parents are most concerned about the hygiene of the play area. It is necessary to post a disinfection notice at the door. It is necessary to keep the disinfection of the hygiene place at all times. Do not let parents feel that It's just for show. (3) Set up a 'Parent Communication Area' A 'Parent Communication Area' is set up for all waiting mothers to communicate. In addition, a message board or communication platform can be set up to share the good parenting experience that you have seen from the media. The excerpts above can not only be seen by mothers, but also allow mothers to come here to exchange experiences with each other, which has also brought many loyal customers to the park. Indoor children's playground 2. Profits other than business (1) Advertising When operating a children's playground, you can also try to find new profit points. For example, when business is not busy, you can negotiate cooperation with various stores and early education centers in the shopping center, and pull advertisements. On the surface, advertising is thought to increase revenue, but in fact it has a deeper meaning: brand effect. If parents see advertisements of some well-known early education centers on children's equipment, or advertisements of well-known children's products, they will naturally think that my children's paradise is also a well-known brand and is powerful. (2) Carry out related children's business Mainly carry out related activities according to the needs of customers. For example, make some children's souvenirs, picture books and other things to attract the attention of children and parents. Parents are willing to leave some commemorative things for their children's childhood. On specific holidays or children's birthdays, they can take small gifts such as picture books, children's books or commemorative children's souvenirs as holiday gifts. If you do these two aspects well, I believe that your indoor children's playground must have a super hot business. If there are other friends who do not understand and want to know about the knowledge of children's playgrounds, find Zhongyu Amusement, Zhongyu Amusement will provide you with first-class service to answer all kinds of questions for you. The problem is that you are satisfied.
