Misunderstandings that must be avoided in children's playground business planning?

Misunderstandings that must be avoided in children's playground business planning?

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2021/9/24 5:22:09

Children's playgrounds are becoming more and more prosperous, and more and more investors are also investing in them one after another. At the same time, there are many misunderstandings in the planning of children's playground projects. Here are some common project planning mistakes.

One: Subjective assumptions. Investors should not make subjective assumptions when choosing equipment. They should consider a series of issues such as the surrounding people, local consumption levels, play habits, etc. Only by choosing children's playground amusement equipment suitable for their own venues can they maximize their benefits.

Two: greed for more and more perfection. Some parks are large in size but have few projects, which makes people feel very empty, which is not conducive to the gathering of the atmosphere of the venue; while some parks are small in size and have a lot of equipment, which is very crowded and makes tourists feel uncomfortable. When planning projects for indoor children's playgrounds, it is necessary to select appropriate and reasonable projects according to the size and shape of the venue. When it comes to project selection, don't be 'greedy for more and seek perfection'. Too many projects and all projects may not be a good thing. Tailoring is the right way.

Three: The primary and secondary are not clear. How to make the primary and secondary clear, highlight the theme of the park? On the one hand, we can make some efforts in the decoration of the venue, the configuration of decorative equipment and amusement equipment. On the other hand, the 'park theme' has always been centered on the planning, publicity, promotion and activities of the park. Over time, the park's unique culture and label have been formed.

Four: The combination of hot and cold is unreasonable. Relatively speaking, if there are 'hot' items in the site, there must be 'cold' items. Some venues, some areas are very popular, and some areas are uninterested, which is not conducive to the operation of the whole venue. The hot and cold items in the site must be reasonably interspersed. There are cold items between the hot items and hot items between the cold items. The hot items are used to drive the cold items. The hot and cold items run through the entire site to form a complete closed loop. Increase the dwell time of consumers at your venue.