Understand the four misunderstandings of indoor amusement equipment
by：Jinma Rides
2022-10-19
In recent years, the number of indoor amusement equipment has gradually increased, and people are increasingly pursuing amusement equipment with a larger area and better equipment, but not every indoor children's playground can be popular, so why?
1. Thinking of a competitive weapon, blindly expanding the area, but lacking a strong layout plan
Expanding the business area is an option, but with the help of a professional design company, a reasonable layout of the floor effect must be carried out to give full play to the space and façade to improve the floor effect. This kind of expansion is the expansion with strength, otherwise it will be deficient and swollen.
2. The amusement content is just silly, lack of competitive differentiation
Connecting with a well-known cultural image of children is a very effective way for children's playgrounds to differentiate themselves from competitors and rapidly increase their popularity. More importantly, by digging deeper into the sociality and personality carried by the cultural image Reflect and let children feel novel, happy and subtle in the process of playing. This difference will become the real difference between the playground and competitors in the competition, so that competitors cannot catch up, and at the same time bring the best to children's customers. The ultimate mode for the perfect shopping experience. It is hoped that local children's amusement companies that have realized the connection with cultural images will make more in-depth explorations in this regard, which will surely become the fundamental way for children's amusement companies to thrive. 3. The membership policy is just to buy more discounts, lack of customer stickiness
Membership operation is a very good solution to improve customer loyalty, but due to the limited understanding and mastery of membership technology, there is basically no successful membership system operation in children's playgrounds.
4. Concealed engineering wiring, regardless of equipment update requirements, new equipment is difficult to update
After the construction of the playground is completed, few operators will pay attention to leaving an accurate hidden engineering construction drawing, and of course, they have not reserved wiring in the design. As a result, if the equipment is updated, only the equipment similar to the original equipment can be updated, which will inevitably greatly reduce the marketing effect and customer experience effect brought by the amusement park equipment update. Therefore, when designing the playground, the operator still needs to invest a part of the cost for wiring modification reservations from the convenience of future equipment renewal. This part of the investment is very worthwhile. The future equipment modification does not need to be closed, and any specifications and power requirements can be carried out. This will save a lot of cost and the new equipment marketing will become the highlight of the stage marketing, and it will become a good reason to gather customers.
1. Thinking of a competitive weapon, blindly expanding the area, but lacking a strong layout plan
Expanding the business area is an option, but with the help of a professional design company, a reasonable layout of the floor effect must be carried out to give full play to the space and façade to improve the floor effect. This kind of expansion is the expansion with strength, otherwise it will be deficient and swollen.
2. The amusement content is just silly, lack of competitive differentiation
Connecting with a well-known cultural image of children is a very effective way for children's playgrounds to differentiate themselves from competitors and rapidly increase their popularity. More importantly, by digging deeper into the sociality and personality carried by the cultural image Reflect and let children feel novel, happy and subtle in the process of playing. This difference will become the real difference between the playground and competitors in the competition, so that competitors cannot catch up, and at the same time bring the best to children's customers. The ultimate mode for the perfect shopping experience. It is hoped that local children's amusement companies that have realized the connection with cultural images will make more in-depth explorations in this regard, which will surely become the fundamental way for children's amusement companies to thrive. 3. The membership policy is just to buy more discounts, lack of customer stickiness
Membership operation is a very good solution to improve customer loyalty, but due to the limited understanding and mastery of membership technology, there is basically no successful membership system operation in children's playgrounds.
4. Concealed engineering wiring, regardless of equipment update requirements, new equipment is difficult to update
After the construction of the playground is completed, few operators will pay attention to leaving an accurate hidden engineering construction drawing, and of course, they have not reserved wiring in the design. As a result, if the equipment is updated, only the equipment similar to the original equipment can be updated, which will inevitably greatly reduce the marketing effect and customer experience effect brought by the amusement park equipment update. Therefore, when designing the playground, the operator still needs to invest a part of the cost for wiring modification reservations from the convenience of future equipment renewal. This part of the investment is very worthwhile. The future equipment modification does not need to be closed, and any specifications and power requirements can be carried out. This will save a lot of cost and the new equipment marketing will become the highlight of the stage marketing, and it will become a good reason to gather customers.
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