No matter how difficult it is to choose a park location, these homework cannot be saved!
No matter how difficult it is to choose a park location, these homework cannot be saved!
Influencing factors of park amusement equipment The site selection of park amusement equipment is the beginning of the children's playground. A good start is equal to more than half of the success. Generally, the following factors should be considered in the site selection of children's amusement parks: 1. The flow of people. 2. Rent. 3. Prosperity. 4. Traffic conditions. 5. Residential structure. 6. The field in front of you. 7. Station wharf. 8. Institutional schools. 9. Professional market. 10. Business nature. 11. Operating varieties. 12. Housing structure. 13. Visibility. 14. Adjacent shops. 15. Topography. 16. Towards. 17. Floor. 18. Planning. 19. Related Policies. 20. Landlord. Of course, the above factors are not all-inclusive before renting a house. But at least the factors related to the house you rent should be fully considered, comprehensively analyzed, weigh the pros and cons, plus your own feelings about the business, before you can make a decision. Site selection survey 1. Consumption ability (1) The living characteristics and consumption habits of consumers in the area where the children's park is located. (2) The population structure of the area where the children's playground is located, including the age, gender, occupation, education level, population density and growth rate of the existing population. (3) The number and composition of households in the area where the children's playground is located, including the changes in the total number of households and the increase or decrease of the family population. (4) The income level of consumers in the area where the children's park is located, including the income of individuals and families. (5) The consumption status of consumers in the area where the children's park is located, including consumption level, consumption purchasing power and consumption awareness. 2. Passenger flow situation Mainly investigate and analyze the passenger flow, passenger flow status, direction, speed, purpose and absorption of the store in the area where the children's park is located. In the actual calculation, it can be calculated by the method of 'counting the flow of people by counting the meter, you can calculate the number of people passing by three different locations per unit time, as well as the ratio of males and females. In addition, 'sweeping buildings' can also help to obtain more accurate residential occupancy rates. If it is daytime, you can observe how many households are pulling curtains or drying clothes; if it is after 7 pm, you can observe how many households have lights on. Basically, the occupancy rate of residential areas can be preliminarily calculated after two days of observation. 3. Traffic conditions The traffic conditions must be investigated in the selection of the children's playground, and the distance from the station, road conditions, nature of the station, traffic connection conditions, handling conditions, and the number and quality of floating personnel should be considered. Generally speaking, the size of the flow of people has a greater relationship with the number of people getting on and off at the place. The key points of the investigation on the number of passengers getting on and off are: (1) Changes in the number of passengers getting on and off at each station over the years; (2) Places with more passengers getting on and off are more favorable; (3) If the number of passengers getting on and off is reduced, there is no new situation. Under the circumstance of replacing the transportation with other means, the population of the business district will also decrease; (4) According to the age structure of customers entering and leaving the station, the needs of customers of different ages can be understood. 4. Competition situation It mainly understands the situation of children's playground competitors, including the type, location, quantity, scale, turnover, business policy, business class of goods and service objects, etc. of competitors. Specifically, the survey contents include: the number and scale of existing competitors, what are the advantages and disadvantages of different competitors, whether the nature of competition is short-term or long-term, and how saturated the market is. In addition, in addition to paying attention to competitors, it is also necessary to master the composition of the store groups in the business district, and consider the compatibility of various outlets in the business district. The complementarity of commodities is the most important criterion, and the customer exchange rate is an evaluation tool. 5. Infrastructure conditions Tips: Including the conditions of road facilities near the children's playground, the supply conditions of water, electricity and gas, etc. In short, the above factors must be investigated and studied in detail when selecting the site of the children's park, all possible favorable or unfavorable factors must be mastered, and the choice of layout should be analyzed from a developmental point of view, so as to correctly foresee the future site selection process. Children's park site selection is generally The following steps can be followed in order: 1. To select the area and orientation, you must first find the target market, identify the service target, and then select the area set by the store location according to the target market and service target. On the other hand, it is necessary to calculate the investment recovery rate according to the operating scale and grade of the park, and on this basis, carefully select and determine the location. 2. Mapping - find the best location After determining the location of the children's playground, a sketch of the area should be drawn, and the existing commercial outlets in the area, including competitors and complementary stores, should also be marked. Commercial structure, passenger flow concentrated area, passenger flow and passenger flow direction, traffic routes, etc., to ensure the correctness of store location decisions. 3. Market research After the basic area of u200bu200bthe store location is determined, a thorough market research must be carried out to demonstrate the accuracy of the location decision. In the process of market research, attention should be paid to classifying the survey objects and conducting necessary sampling surveys on the time and content of the survey to ensure the reliability of the survey data. 4. The formulation and implementation of the specific implementation plan After determining the specific location of the park amusement equipment, it is necessary to seize the opportunity to invest in the construction. How to start needs to develop a practical implementation plan and implement it.
