The theme park amusement equipment industry is developing rapidly
The theme park amusement equipment industry is developing rapidly
306
2021/9/22 3:24:11
Theme park amusement equipment is an important carrier for people to engage in spiritual and cultural consumption activities, and it is responsible for the era mission of realizing people's needs for a better life and improving people's life satisfaction. An important result of leisure in the field of life is the formation of a huge domestic consumer market, creating good market conditions for the further development of the theme park amusement equipment industry.
From a macro perspective, China's theme park amusement equipment is undoubtedly on the road and has a rapid development momentum and strong expansion. This is also an inevitable market trend and industry development choice under the background of macro-control. Investment in construction will inevitably lead to fierce homogenization competition, disorderly expansion and disorder, and the proliferation of profit-seeking marketing. Analysis from a micro perspective. Although compared with well-known park brands, the development speed and scale benefits of domestic theme park amusement equipment are not what they used to be, but the cultural connotation is vague, the brand content is mediocre, the original products are lacking, and the eye-catching and popular models are scarce. .
