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The vitality and sustainable profitability of large-scale amusement equipment

by:Jinma Rides     2021-08-25
Large-scale amusement equipment (especially small and medium-sized water parks) have obvious characteristics compared with motorized game parks, zoos or other theme parks. The percentage of repeat customers is very high. Why is the proportion of returning customers in water parks high? It has the following characteristics:

1, healthy (you can exercise);
2, fun;
3, safe;
4, participate in interaction;
5. Human inherent hydrophilicity;
6. Entertainment and stimulation;
7. Landscape;
8. Management and service;

The coolness has a strong desire and desire. Water parks with these characteristics can attract a large number of repeat customers. At the same time, the water park basically covers consumer groups of all ages. Tourists of all ages can find their favorite and suitable projects. Therefore, the broad base of tourists is the basic guarantee for the stable return on investment of the water park. Except for the comprehensive theme parks (including water parks) invested by large enterprises such as Changlong, Wanda, OCT, and Fangte, or water parks in provincial capitals and first and second-tier cities, other small and medium-sized water parks are usually the guests With local tourists as the main force of consumption, there are some surrounding cities during holidays and guests within two hours of driving distance, but the proportion of total tourists will not exceed 1/4, so how to increase the consumption frequency of the local population is very important.
Only water parks accessible to ordinary citizens are successful investment parks. It will have sustained vitality and profitability. The ticket price of the water park is directly proportional to the scale of investment. If the scale of investment is large, the ticket price must be higher. In this way, the customer's repeat consumption rate must be very low. After all, the living standards of most of our urban residents are not high. Therefore, the early positioning of our water park project is very important and positioning is not allowed. Even a good project cannot be guaranteed. With long-term continuous vitality and lasting profitability, all projects that do not target consumers are not feasible.
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